Radisson RED, a new hotel philosophy and lifestyle brand inspired by art, music and fashion will open its first U.S. location and flagship, Radisson RED Minneapolis this November.

“Radisson RED is a completely new and different hotel concept, it is bold and alive and provides an experience like no other.” said Javier Rosenberg, chief operating officer, Americas, Carlson Rezidor Hotel Group. “We have announced 13 RED hotels globally with key destinations in the Americas including Campinas, Brazil, Miami and Portland.”

Radisson RED is driven and enhanced through local art, music and fashion and appeals to guests who have an ageless millennial mindset. The hotel’s design builds flow between spaces, breaking down walls traditional hotels use to separate areas such as the lobby, restaurants, bars and meeting spaces. The design of the hotel merges these traditional spaces into one integrated, flowing ‘social hive’. The Radisson RED experience is complemented by the RED App that simplifies the guest experience. In addition to providing keyless entry to rooms, the app allows guests the ability to order food, request services with an instant response via SMS, and connect to other guests staying in the hotel.

“RED is unlike any other hotel brand and we are bringing something completely new to the Minneapolis market,” said Ryan Foley, the hotel’s general manager which the brand calls the ‘Curator’, in charge bringing the brand’s bold experience to life by leading a staff of creative, expressive and service driven people. “There is no front desk; we hire and train our staff differently, we simplify the experience through technology and we enhance the experience through art, music and fashion.”

Radisson RED Minneapolis is located at 609 3rd Street South in the East Town neighborhood just steps away from the new U.S. Bank Stadium. The hotel’s lobby has been designed to be a flowing social hive which includes the OUIBar + KTCHN, RED’s restaurant and bar concept. The OUIBar + KTCHN offers fresh and sustainable items inspired by Minneapolis street food. This open space also features a large mural created by local illustrator, Adam Turman, an artist known for his bold style and unique interpretation of Minnesota landscapes.

The hotel offers 164 studios that feature bold design highlighted by modern, yet functional furniture pieces like the picnic table that replaces the traditional desk. The rooms have extra-large windows and a 55” television with an integrated sound bar that guests can easily stream services like Netflix and Spotify® from their own devices. Bathrooms feature a custom red stag tile design the brand calls a ‘Badge of Honor’, another nod to Minnesota and CO Bigelow’s Black Elixir bulk amenities, plus killer lighting.

RED Fitness is a 24/7 fitness center, and the Events & Games Studio is 1,000 square feet of space that includes a ping-pong table and the flexibility to host a variety events.

Radisson RED Minneapolis is now taking reservations for stays beginning November 16. For more information and to book a stay at Radisson RED Minneapolis, visitwww.radissonred.com/minneapoli